How do you sell to someone that does no know to search for you?
Enter the display network. In this session we will look beyond Search into how to use Google's AdWords platforms to advertise on Google's other properties to create demand and awareness of your product, service or cause.
We will look at the different properties available (AdSense, Youtube, and Gmail to name a few) the targeting methods available to reach these people, and then finally how to combine these into a workable strategy for your business.
Bring along your business problems and your thinking caps bacause there will be Q and A time to look at how to use this technology to solve real problems for your business.
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