Flexiant - Digital Marketing Manager


Flexiant

Digital Marketing Manager

Flexiant are on the look out to fill a 3 month freelance role within their international marketing team in Edinburgh or Livingston.  You will have to show yourself as an exceptional person that is creative, energetic and enthusiastic about breaking the mould when implementing digital marketing programs. In exchange, Flexiant will offer a competitive salary and there is the potential for a permanent role at the end of the 3 months.

The role will suit a team player that is interested in managing a full and varied marketing program including inbound campaigns, lead generation initiatives, marketing automation tool management and website management as well as support for sales led campaigns and more. Whilst strong organisational and execution skills are important, this role is only suitable for candidates wanting to seize an opportunity to do something different in a software company, at the heart of the high growth cloud industry, with ambitious growth plans. 

Desired Skills and Experience

  • HubSpot Owner, manage all aspects of HubSpot and aid with SalesForce integration           
    • Landing Page creation
    • Lead Scoring
    • Email- creation, formatting and sending
    • Newsletter- creation, formatting in HubSpot Email editor and sending
    • Lead Management 
    • Basic HTML required
  • Website Management
    • Updating WordPress part of Flexiant.com
    • Creating pages, adding in graphics etc.
    • Liaising with agencies and putting in requests 
    • Basic HTML required.
  • Blog
    • Formatting in WordPress
    • Promoting via social platforms and email to all staff.
    • Commenting on other posts 
  • White Papers
    • Editing, formatting
    • Promoting via social and paid
    • Landing pages
    • Auto Email 
  • Advertising
    • LinkedIn Advertising
    • Twitter Advertising
    • Google Advertising- Managing the Flexiant Adword Account 
  • SEO- On page and off:
    • Ensuring meta description, titles, alt tags are all correct.
    • Keyword analysis and tracking
    • Update company profile on business listings site 
  • Reporting
    • Daily Report
    • Monthly Report
    • Website Metrics
    • Advertising Performance
    • Contacts Insights
    • Zapier & (Ducksboard) Custom reporting dashboard 
  • Social Media Management
    • Twitter- Tweets & Engagement     
    • LinkedIn- Status updates, growing followers.
    • Google Plus- Status updates, growing followers.
    • Facebook- Status updates, growing followers.
    • Pinterest- updating with relevant content
    • YouTube- uploading of videos
    • Monitoring of all platforms
    • Wikipedia Update/ Quora Monitor 
  • Prospect Forums
    • Monitoring
    • Passing on to colleagues to comment
  • Video Management- Uploading video and reviewing metrics on website.
  • Podcasts- creating, recording, editing and promoting. 
  • Webinars-
    • Hosting          
    • Coordinating
    • Recording
    • Promoting
  • Video production- ad hoc at events, recording, editing and post production 
  • Press Releases, formatting in WordPress and sending  
  • Job role advertising and promotion 
  • Deck creation and editing for events 

Helping Marketing Manager with event management, working out logistics, equipment orders and delivery.