FMCG brands have traditionally exclusively used multiple retailers for distribution, causing a gap between understanding of consumer requirements and product delivery. Liquid e-commerce has significant experience in starting and growing FMCG e-commerce brands including a leading delivered diet company.
The team has been brought together again to grow a synergistic group of brands initially within the FMCG space. Shared resources in technology, marketing and finance offer a superior growth trajectory than running each business independently.
Liquid ecommerce is privately held and plans to reinvest profits in new brands over the next decade. It has no third party capital and has no requirements for additional external investment.