Understanding your performance is key to a successful AdWords campaign - as with any marketing campaign! You can do a lot to understand results within AdWords itself, but insights really become powerful when you take advantage of the data available in Google Analytics.
In this free meetup we will go through how AdWords and Analytics work together, what kind of insights you may can get about your users and customers in Analytics, and how to determine what actions to take next.
Learn the practical bits of connecting AdWords to Analytics, setting up goals and importing conversions - as well as the important concepts about reports.
Join us at CodeBase, 38 Castle Terrace, at 6pm to enhance your Analytics understanding: whether you're a complete newbie or have used Analytics for years.
Sign up here.