The Google AdWords Meetup Group in Edinburgh is for anyone working with Google AdWords or planning to set up campaigns. We offer networking opportunities, free and paid training sessions, workshops and courses. We also collaborate with Google to set up specific events about advertising on the biggest ad network in the world.
This month: Free! Google Analytics & AdWords Tracking
Understanding your performance is key to a successful AdWords campaign - as with any marketing campaign! You can do a lot to understand results within AdWords itself, but insights really become powerful when you take advantage of the data available in Google Analytics.
In this free meetup we will go through how AdWords and Analytics work together, what kind of insights you may can get about your users and customers in Analytics, and how to determine what actions to take next.
Learn the practical bits of connecting AdWords to Analytics, setting up goals and importing conversions - as well as the important concepts about reports.
To RSVP, click here...