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The Power of Storytelling

  • CodeBase Edinburgh 38 Castle Terrace Edinburgh. EH3 9DZ United Kingdom (map)

The Power of Storytelling

Storytelling is everywhere these days. But what does it really mean? And why is it relevant to your business?

In the fast moving world of digital marketing, it’s tempting to focus on keywords and analytics. But the way to really engage with your audience lies in the less tangible, and more emotion-led power of human stories.

We'll discover the origins, biology and philosophy behind the unique power that stories have to offer. From infographics to rich animation, brands are increasingly using stories to better connect with their audience to drive growth.

In this practical workshop, there will also be an opportunity to explore storytelling practice and begin developing your own brand story.

Looking forward to seeing you there!

Sign up here.

Earlier Event: October 3
PreWired [Edinburgh]
Later Event: October 4
The Commons