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Book Summaries [Tenants Only]

  • CodeBase Edinburgh 38 Castle Terrace Edinburgh, Scotland, EH3 9DZ United Kingdom (map)

Book Summaries


If (like us) you've got a pile of entrepreneurship related books that you've just not quite gotten round to reading, this is your chance to vicariously tick one off the list. Grant Murray from Mercuna will take us through Blue Ocean Strategy. You don't need to have read it, just come and hear a summary and join in the chat about it afterwards.

About Blue Ocean Strategy:

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”―untapped new market spaces ripe for growth. 

When and Where

We'll be meeting in The Meadows meeting room on Floor D, from 2pm until 3pm. This event is open to CodeBase tenants ONLY: if you're planning on attending please let reception team know!

Later Event: March 20
CodeBase Yoga [Wednesday class]