A meetup group for Google Adwords practitioners and enthusiasts. Network with other professionals, share insights, lessons learned and war stories about the greatest advertising platform on the planet.
Optimising Your AdWords Account
By now, you know a lot about keywords, ads, landing pages and conversions. You've set up your account and your ads are running. But what happens next? All AdWords accounts benefit from active management and optimisation. Learn how to optimise your keywords, tweak ad texts, change bids and add negatives. In this session we'll teach you efficient processes and clever checklists to make sure you are on top of your AdWords account and making the most of the money you spend. Without optimisation, you're likely to miss out on a lot of quality traffic - or throw away your money at non-valuable traffic. Learn key optimisation strategies in this invaluable - and free! - session!