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XI Engineering Consultants Ltd - Digital Marketing and Data Coordinator


Digital Marketing and Data Coordinator

Robots. Lasers. Pandas??

What do these things have in common? Us! And hopefully, eventually, you. We work on a wide variety of technical projects and are looking for the right person to help raise our profile so that we can do even more weird and wonderful projects.

Are you passionate about promoting advances in technology and applying your digital marketing skills in an exciting and growing company? Then this is the job for you!

Based in CodeBase (Scotland’s largest tech incubator) you will be responsible for the growth, improvement and maintenance of Xi’s marketing function as described below. We are a multidisciplinary team of engineers who do real-world measurements and virtual prototyping to help our clients overcome their challenges and get to market quicker by merging the real world with the virtual.

We are looking for an enthusiastic person to guide our team to ensure we are shouting loud about all of the fun and leading-edge technology projects we do, lead the marketing function within the business and ensure it integrates with the other elements of Xi (Business Development, Projects, Technical).

Grow

We are looking to grow the audience of our multiplatform campaigns. We believe increasing our digital visibility will ultimately lead to an increase in our customer base. You will be a key part of this development. Using a combination of Social Media, PPC, SEO, networking, conferences and referrals as tools we would like to continue to build on the solid foundations set up over the last 18 months. We use Salesforce as a means of monitoring the increase in exposure and are looking to automate some of the processes between Salesforce, WordPress, GoogleAds, Mailchimp and other compatible systems. We currently monitor these through measuring click rates, conversion rates and lead generation. You will be responsible for the development and implementation of these procedures.

Improve

As our marketing activities have increased, so have both the need for new and fresh materials to keep our audience engaged and the volume of interactions that need to be followed up.

Working closely with all members of the team, you will help to refine and translate their experiences and projects into marketing materials for different audiences (some commercial, some technical, some academic) this will include videos, technical papers, case studies, social media and blog posts alongside more traditional channels such as newsletters. Using the digital tools and marketing automation mentioned above you will be responsible for the follow up of all campaigns and helping to ensure that team members are easily able to interact with new potential clients. You will be expected to prepare monthly reports to be reviewed and used by the Operations Director and the Business Development team. You will need to ensure that the data entered into our various systems is high quality, correct and compliant with all relevant legislation (such as GDPR).

You will help to gather customer satisfaction information and permissions for use of testimonials and images following the completion of projects.

You will help to coordinate elements of the technical team’s account management of existing clients with targeted marketing campaigns and improve regular interaction with them both on and offline.

Maintain

You will be expected to design, maintain, improve and manage all marketing channels and run regular and ad hoc campaigns using:

  • Marketing automaton

  • WordPress

  • Twitter, Instagram, LinkedIn and all other relevant social media

  • PPC/Google Ads

  • Video, image and content creation and management

  • Newsletters

  • Webinars

  • Print

  • Technical papers and posters

  • Case studies

  • Conference/Trade show attendance and follow up both as delegates and as stall holders

  • Xi Event management

  • Networking

  • Account Management

  • Business development principles through networking and research identifying new clients and partners

Desirable skills and software experience

  • Analytical and research skills & Trend Analysis

  • Event management, and content creation (with support from the team)

  • Numerate and cost control

  • Customer Satisfaction

  • Social media for business (Twitter, Instagram, LinkedIn, Facebook, etc)

  • Salesforce (CRM)

  • WordPress (web)

  • Mailchimp (direct marketing)

  • Photo and Video editing

  • Microsoft Office (Excel, Word and PowerPoint in particular)

  • GoogleAds

This role requires both inward coordination with the project engineers & management team and external interactions with clients through both written and occasional face to face contact (at trade shows for example).

Though we are prepared to provide a limited amount of training the expectation is that the right candidate will bring their proven track record in marketing to the role and can demonstrate how they can deliver to the outcomes listed above.

We would love to hear from you if you are an early career marketer, returner or experienced marketer. Depending on experience we are prepared to negotiate on the working hours and remuneration. Salary will be competitive.

How to apply ?

Please apply by 5PM Thursday, July 4th, 2019 to careers@xiengineering.com with a covering letter and CV. For more information please contact Rebecca Horton, Operations Director.

A little more info:

This is a new role which builds on the fantastic work carried out by our Marketing Manager who oversaw the refresh of our website and the establishment of our marketing plan and process. The completion of these marketing projects has led to a new role within the team. We now need the right candidate to implement the plan and maintain the process.

Find out more about the pandas here.