Who are Care Sourcer?
We are an energetic startup based in the heart of Edinburgh, Scotland. Our mission is to help people find the right care quickly and without stress, both for private individuals and across health and social care.
Care Sourcer was formed to make a significant impact on people’s lives, during a time when they need help the most.
Who we are looking for?
As Care Sourcer’s SEO Manager, you have the opportunity to build Care Sourcer’s SEO strategy and capability from the ground up.
Care Sourcer is on a mission to fix the broken care industry, and a huge part of that mission is to demystify the confusing, frustrating and often opaque processes that people have to go through to find and select care. As our SEO Manager, you will work to understand the user’s journey and will create the tools and content needed to support these care seekers in any way we can.
You’ll be working in a fast-paced environment where you can lead a test-and-learn strategy, working closely with designers, engineers, marketers and care experts to brainstorm and execute activity to validate your ideas.
This is a new role, and you will have the autonomy to shape how Care Sourcer’s SEO strategy evolves and the support of the Chief Marketing Officer and the colleagues in your team to develop that strategy. Best of all, you’ll be helping people during a very difficult part of their lives, and helping Care Sourcer tackle one of the biggest problems in our society.
This role will be responsible for:
Owning the SEO strategy, working with the wider team to identify key points in the user’s journey, the associated keywords, and how SEO can contribute to helping them.
Creating (or managing the creation of) the content, landing pages, videos, partnerships, or any other assets/relationships needed for your SEO strategy, working within our cross-functional teams and any external contractors required.
Collaborating closely with our PPC specialist to share keyword insights, coordinate joint activity, share best practice, and generally develop an overall SEM strategy together.
Monitoring and measuring performance and forecasting of SEO as an acquisition channel
Serving as the SEO ambassador within Care Sourcer, identifying opportunities for the teams, and educating your team members about SEO’s potential
We’re looking for someone who:
Has over five year’s experience working as a search marketer and can demonstrate a track record of building growth in organic rankings and acquisition
Is an excellent writer and editor (and has an opinion about the Oxford comma!)
Has experience with content design/content strategy, and ideally has built up a large-scale content library to rank for organic search terms
Has experience in optimising SEO landing pages and can talk us through their lessons learned in optimisation
Has a good understanding of technical SEO and has worked with software engineers to optimise their publishing platforms to improve SEO performance.
Ideally has SEO experience beyond written content - e.g. video, interactive tools, quizzes, etc.
Is very numerate and can confidently forecast a target keyword portfolio’s potential impact on acquisition
Is collaborative, friendly and is keen to work together with talented colleagues to solve problems
Care Sourcer is still in its early stages, so first, here's a few things that we can't offer you yet:
Fancy chairs (we have IKEA's finest - they're surprisingly comfortable!)
A super-fancy office (we're at CodeBase - our views are amazing though!)
Here's what we can offer:
A chance to get in on the ground of one of Scotland's most exciting startups
A chance to help people in one of the most difficult parts of their lives
A chance to help tackle one of the biggest problems of our time, an increasingly ageing population who will need care and don't have access to it yet
A chance to help build a meaningful tech platform from the foundations
A smart, kind group of co-workers who like to play board games at lunchtime
A company who cares about building an inclusive, collaborative place of work where people can do the best work of their career
To apply, please submit your CV and a covering letter -- please don’t forget the covering letter, this is the best way we have to get to know you!