From collapsing advertising models to siloed audiences, the publishing industry has been flailing since long before Covid-19 came along. That’s why Jennifer Crichton, founder of new women’s platform The Flock, is so intent of finding a new business model for magazines that works for journalists and audiences - in particular for smart, ethically-minded women over 35, who are so underserved by the industry.
In this first episode of the Creative Bridge podcast, we chat to Jennifer about the ups and downs of her journalism career in the UK and the UAE, and what it was like starting up a new magazine at the beginning of the pandemic.
Jennifer Crichton is a journalist, editor and the founder of The Flock, an advertising-free digital magazine for women founded in June 2020. The platform recently won the Start Up prize at the Creative Edinburgh Awards 2020, and was longlisted for this month’s UN Women Awards.
